Growing IoT companies are always looking at what's next, and new growth strategies. In many cases, these strategies follow the evolution of technology, marketing, and sales tools. But how does that translate into tangible marketing activities? How do you know if you're making the right investments? Traditional technology marketing has basic principle strategies for B2C (Business to consumer) and B2B (Business to Business); but what works specifically for indirect IoT companies? Learn how industry leading value-added companies are using focused marketing techniques like account-based marketing, content communities, education based marketing and other adapted traditional campaign strategies in social media, content, and email marketing.
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Traditionally US Cellular has been a direct sales organization, but for IoT the dynamics of the market are different and require a strong ecosystem of partners. US Cellular has developed a new frictionless go to market solution for their partners. In this session we will discuss the reasons for their new approach and what advantages they bring to their channel partners.
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At the core of every IoT Solution is the need for connectivity. Systems Integrators, Application developers and other companies in the IoT ecosystem often find themselves selecting the carrier partner. By partnering on the connectivity. There are additional benefits that benefits the customer as well. How does becoming a reseller help clarify customer ownership? How do you choose your partner? Is the carrier the only option? What additional services besides connectivity can be offered?
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We all know there are many ways to activate devices, but why is it so complicated? All operators have programs, and all programs have challenges, benefits and changes. IoT deployments center around the technology, hardware, services and support that drive revenue first and foremost, activation can be just as simple. Learn about the model that is revolutionizing how IoT companies can activate there devices, easily, earning up front simple revenue.
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